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Understanding that most brands completely drop the ball post-purchase when customer excitement is at a peak, the idea here is to create a branded customer experience that captivates customers such that it becomes the staging point for what builds the foundation for long-term customer retention.

So remembering that email is the most effective channel of customer retention, the lowkey dope idea is to simply leverage the shipment tracking emails themselves, and to formalize the creative framework, and to even create lightweight tools and APIs, that make it a turnkey, easy process to 5x-10x-100x the value-add of these emails by using them as a vehicle to deliver highly-relevant, informative, engaging, and easily shareable bits of social media content — memes, videos, and the like.

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